Oct 2020 Radio News
On Saturday 3rd October, Global launched its first-ever multi-brand TV ad campaign, ‘Hear it. See it. Feel it’.
For the first time, Global showcases its breadth of brands, personalities and moments, bringing together its leading commercial radio brands and outdoor portfolio together with Global Goodness (Global’s work in the community) all set to the music of ‘Radio Ga Ga’ by Queen.
Bauer Media and Where’s Your Head At? have teamed up with mental health charity Chasing the Stigma to launch Pledge Kindness (#PledgeKindness), a campaign that encourages people to pledge to do something kind for someone else. It aims to spread happiness across the country, foster communication and human contact, and improve people’s mental health.
Podcast ad campaigns can deliver a return on adspend (ROAS) of $2.42, according to an analysis of 530 campaigns from more than 230 brands by attribution company Podsights.
Campaigns from retail (3.36%), personal finance (2.56%) and credit card (2.53%) advertisers are most successful in getting listeners to visit the brand website.
The average site visit conversion rate across all campaigns and industries was 1.13%.
KISS FM, KISSTORY and KISS Fresh will unite to broadcast the KISS Haunted House Party for the first time this year.
The event is usually held at London’s Wembley Arena but will be online and on-air this time round, hosted by KISS Breakfast’s Jordan and Perri.
As the temporary norm evolves, we’ll keep updating you with the latest news and research, and why audio is such an important tool in light of the current climate. For more radio or podcast advertising insight, call a member of the team or get in touch here.
For more industry news and views, visit www.radioworks.co.uk/latest-radio-news/
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