Hits Radio Pride: New LGBTQ+ pop up station to launch on DAB

Jul 2020  RadioWorks Blog

hits radio pride
August 26th, 2020


On July 29th, Bauer Media UK announced the launch of Hits Radio Pride, a new dedicated LGBTQ+ pop-up radio station in partnership with The Co-operative Bank. The station is set to be an inclusive, fun, uplifting listen aimed at music-loving 25-45-year olds, playing some of the 21st century’s biggest artists who are much loved by the LGBTQ+ community.

Today, Bauer announces the line-up and guest hosts for the station. Presenters Fleur East, Jordan LeeJames BarrStephanie Hirst and Charlie Powell will be joined by special guest hosts including Mel C, Anne-Marie, MNEKSigala, Regard, Jess Glynne, Ella Henderson, Gok Wan and Years & Years’ Olly Alexander, who will be launching the station alongside Hits presenter Jordan Lee.

The station will go live on August 28th and that weekend will also see all stations across the Hits Radio Network celebrating Pride with The Hits Radio Network’s Pride Weekend.

Listeners of the Network’s Pride Weekend and the new station can expect to hear a vibrant playlist of some of the biggest hits and throwbacks, including Lady Gaga, Lizzo, Kim Petras, Sam Smith, Kylie, Harry Styles, Ariana Grande, Years and Years and many more plus some very special guests.

The station will be working with the LGBT+ helpline Switchboard to ensure listeners can get the right access to support and advice and, with support from the Audio Content Fund, will broadcast ‘Tough Talks’; intimate conversations between contributors from the LGBTQ+ community reflecting on the struggles that they face within society.

Dee Ford CBE, Group Managing Director, Bauer Radio, said “At Bauer Media we are committed to delivering distinctive radio stations that delight our audience’s needs. Hits Radio Pride creates a sense of belonging for the LGBTQ+ community and beyond; we are thrilled to be partnering with The Co-operative Bank and have the likes of Olly Alexander, Mel C, MNEK and Gok Wan on board alongside our roster of talented presenters such as Jordan Lee and Fleur East to further enhance our portfolio of brands.”

Hits Radio presenter Jordan Lee said “As radio partner of multiple Pride events around the UK, Hits Radio has been a real cheerleader for diversity and inclusion, so we’re really humbled to be able to step-up that commitment with the launch of this new station. It’s never been more vital to offer a platform for people to come together, and with Hits Radio Pride we plan to create the UK’s biggest Pride party where everyone can feel empowered to be themselves.”

The station will be available initially on DAB in Bradford, Stoke, Swansea, Liverpool and Northern Ireland, as well as on DAB+ in London. It will also be available online, on smart speakers and through the Hits Radio app nationally.

The full line up is below:

Monday to Friday

  • 7-11am: Jordan Lee
  • 11-2pm: Non-Stop Pride Hits and Throwbacks
  • 2-7pm: Charlie Powell
  • 7pm: Hits Radio Pride In the Mix
  • 8pm: Non-Stop Pride Hits and Throwbacks


  • 9-12pm: Saturday Morning with Fleur East
  • 12-2pm: Non-Stop Pride Hits and Throwbacks
  • 2-7pm: The Hits Radio Pride Residency
  • 7pm: Stephanie Hirst
  • 8pm: Hits Radio Pride in the Mix


  • 9-12pm: James Barr
  • 12-2pm: The Hits Radio Pride Mixtape
  • 2-7pm: The Hits Radio Pride Residency
  • 7pm: Non-Stop Pride Hits and Throwbacks
Originally published Jul 29th, 2020 | Updated Aug 26th, 2020


To request more information or learn more about any other audio solutions we provide, please drop us a line below.

  • This field is for validation purposes and should be left unchanged.



Get in Touch

If you want to find out more about advertising on commercial radio stations or digital audio platforms in the UK or internationally – we can help!

Get in touch here and we’ll talk you through the process and deliver the best audio solution for you.


Call us to plan your campaign

0207 907 0670 / 01228 580 380

The RadioWorks Group