We are extremely saddened by the recent news of John Myers’ passing. Myers was a successful presenter, consultant and entrepreneur – a true Commercial Radio legend and one of the most influential people in the business. Rest in peace John, you will be missed.
Spotify shares podcast stats and advertising examples
Spotify released a blog post with some statistics about its redoubled efforts in podcasting. The company said that its monthly audience of podcast listeners grew 175% internationally over the past year.
Spotify found that 60% of its listeners tuning in to podcasts to educate themselves. Two out of three podcast listeners say the show gets their full attention. One in three said they appreciate that podcasts don’t require a screen, which offers a different way of absorbing information. Not needing to look at a screen also makes podcasts especially relevant for on-the-go listeners. Spotify’s data showed that 81% of its podcast streams happen on weekdays, 25% during commute times, and 77% on mobile devices.