Mar 2013 Radio News
The campaign will involve promotional activity running throughout the Breakfast Show with Rickie, Melvin & Charlie (from 6–9am weekdays), while from 25th–28th March listeners will have a daily opportunity to win tickets to Thorpe Park, as well as an overnight stay at the park’s fully-serviced luxury portable hotel, ‘The Crash Pad’.
The campaign will culminate in an hourly competition to win a pair of tickets to Thorpe Park throughout Friday 29th March, during the Kiss FM Good Friday Takeover.
Karen Stacey, Broadcast Sales Director at Bauer Media, said: “We are delighted to be partnering with Thorpe Park and this branded sponsorship deal is a great example of how advertisers can use Bauer Media brands to reach their target audience. The partnership is a great fit, with perfect brand synergy between Kiss FM and Thorpe Park.”