Magic goes national, Kiss signs movie deal plus the most read stories of 2014 ~ Behind the Mic
Jan 2015 Behind the Mic
Kiss strikes six-figure partnership with 20th Century Fox
Bauer Media’s Kiss FM UK has inked an exclusive six-figure partnership with 20th Century Fox. The deal will see upcoming film Kingsmen: The Secret Service sponsor the Kiss Chosen One – the network’s search for new presenting talent. The multi-platform campaign includes 20th Century Fox’s biggest single creative radio spend to date. It begins on January 5 and will last for seven weeks.
It was the year Global finally managed to grow the Heart network, and as a result of the Competition Commission’s ruling, we welcomed a new radio group to the industry. But was the end of the Real Radio network the biggest story of 2014? Or did you click on something else entirely?