Driving registrations for Foxy Bingo on Smooth Radio

Objectives

• Foxy Bingo wanted to drive new registrations to their website (Foxybingo.com) plus increase brand warmth and engagement levels.

Solution

• 13-week sponsorship of the Smooth Radio David Jenson Drive-Time Show with a 2-minute solus Foxy Bingo commercial break each Friday at 12.50pm where Foxy effectively had his own 2-minute show.
• Appointment-to-listen promotional trails were broadcast each week, to make sure listeners tuned in to hear what Foxy had to say.

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