Driving registrations for Foxy Bingo on Smooth Radio
Driving new website registrations and raising brand engagement for Foxy Bingo.
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Objectives
Foxy Bingo wanted to drive new registrations to their website (Foxybingo.com) plus increase brand warmth and engagement levels.
Solution
13-week sponsorship of the Smooth Radio David Jenson Drive-Time Show with a 2-minute solus Foxy Bingo commercial break each Friday at 12.50pm where Foxy effectively had his own 2-minute show.
Appointment-to-listen promotional trails were broadcast each week, to make sure listeners tuned in to hear what Foxy had to say.