our work: broadcast pr
Energy Networks Association
To raise awareness of “105”, the new government funded phone number for power cuts.
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Objectives
- To raise awareness of “105”, the new government funded phone number for power cuts.
Solution
- We ran a Broadcast PR Radio Day utilising memory expert Dominic O’Brien to help listeners remember 10 important numbers.
- We also commissioned research focusing on the memory to create a news-worthy hook.
- The activity communicated the phone number and demonstrated how it could stay in the long-term memory, highlighting the benefits of the new number.
