To raise awareness around the new affordable Moto G4 and Moto G4 Play Smartphones.
listen
Objectives
To raise awareness around the new affordable Moto G4 and Moto G4 Play Smartphones.
To drive listeners to 3 highlighted test stores in and around Birmingham
Solution
To reach the target audience and drive footfall in store, Capital Birmingham ran a street stars campaign over 3 x weekends.
To incentivise listeners to head in store, listeners had the chance to win cash and a smartphone. Listeners were asked to play a ‘CRACK the code’ mechanic, answering simple questions.