our work: events
Lenovo using the Capital Street Stars
To raise awareness around the new affordable Moto G4 and Moto G4 Play Smartphones.
listen
Objectives
- To raise awareness around the new affordable Moto G4 and Moto G4 Play Smartphones.
- To drive listeners to 3 highlighted test stores in and around Birmingham
Solution
- To reach the target audience and drive footfall in store, Capital Birmingham ran a street stars campaign over 3 x weekends.
- To incentivise listeners to head in store, listeners had the chance to win cash and a smartphone. Listeners were asked to play a ‘CRACK the code’ mechanic, answering simple questions.
