Longleat Safari Park promo campaign on Heart

Objectives

To generate excitement around the new Christmas at Longleat Safari Park launch, by specifically targeting families around the Christmas winter festivities.

Solution

• Breakfast promotion on Heart London with a live Heart broadcast from Longleat in the Heart co-branded Outside Broadcast Bus on the last day of the competition.
• Excitement was generated utilising the engaging content gathered the previous day by Jamie, Emma and the Heart team and the obvious enthusiasm Jamie and Emma had for being at Longleat. The content included Jamie feeding the lions and Jamie and Emma talking to Santa. The production of the on-air content and the co-branded bus wrap was of an extremely high quality, complimenting the similar high production qualities of the new Christmas attractions at Longleat.

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