our work: promotions
Slingo Bingo on Heat Radio
To target a female audience and associate the brand with entertainment, celebrity lifestyle, and most of all winning cash!
listen
Objectives
- The UK launch of an online bingo brand.
- To target a female audience and associate the brand with entertainment, celebrity but most of all winning cash!
Solution
- A 5 week promotion on Heat Radio
- Heat Radio Anthems played backwards with callers brought to air to identify the track and ‘sling it back’ the right way round in order to win a £250 cash prize from Slingo Bingo.
- Competition rounds ran in every show across the schedule from Breakfast through to Evenings, with the cash prize being ‘rolled over’ if the correct track was not identified.
- Heat Radio also ran a Saturday ‘reheat’ show with all of the Heat anthems that the listeners had been ‘slinging back’ from the week.
Playing Sling It Back next! T&Cs – https://t.co/VWYsfBdtiR pic.twitter.com/L4orAbzHeI
— heat Radio (@heatradio) April 25, 2016
This could be YOU! Sarah is playing Sling it Back next so turn her up and get ready to SING! pic.twitter.com/W8CvARcKif
— heat Radio (@heatradio) April 18, 2016
