TRNSMT Festival on Radio X

Objectives

• To promote TRNSMT Festival’s opening weekend
• To raise awareness around the new headline act

Solution

• Radio X London and Manchester ran a 5 day co-promotion with 30 second branded trails.
• A branded article page was created on the Radio X website, with ‘buy now’ links.
• Tickets were also given away via the online article page via a simple enter to win mechanic.

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