Major podcast advertising benefits revealed and RadioWorks talks RAJAR results

Aug 2019  Radio News

podcast advertising


Digital Audio story of the week

Why advertisers are starting to open their wallet for podcasts

President of Audience Insights Inc. Jeff Vidler explores three major benefits of podcast advertising.

Vidler highlights that more people are listening to podcasts. As a result, advertisers and agencies are waking up to some of the ‘one-of-a-kind benefits’ offered by podcast advertising.


Industry News stories

RadioWorks talks RAJAR results – The Q2 2019 results in detail

What did we think of this quarter’s RAJAR results? Our Marketing and Insights team talk through this quarter’s figures in detail.



Absolute Radio partners with Sony Pictures for ‘Hollywood’ film release

London-based UK radio station Absolute Radio is to partner with Sony Pictures Releasing UK in a unique commercial partnership to celebrate the release of the eagerly-awaited ‘Once Upon a Time… in Hollywood’.

The film, starring Brad Pitt and Leonardo DiCaprio, is out in cinemas 14 August, and Absolute said it is the only paid media partner for the UK campaign.

The partnership will offer significant reach and engagement connecting to the film’s core audience synonymous with Absolute Radio’s “movie-loving reluctant adults” Absolute said.

Prolific London


Kate Lawler to replace Matt Richardson on Virgin Radio Drive

Virgin Radio is making a few changes to its weekday schedule as Matt Richardson leaves to focus on his comedy career.

Afternoon presenter Kate Lawler is replacing Matt on Drive, with Tim Cocker moving up from evenings to take over Kate’s slot.

Kate said: ”Virgin Radio has an amazing buzz about it. With the legend that is Chris Evans getting the nation to work from Monday to Friday, it’s an absolute privilege to be entrusted with getting them home again at the other end of the day. I’m soooo excited to be bringing more rock and roll to the radio at drivetime!”

Radio Today



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