Mar 2021 RadioWorks Blog
Starting next year, Radioplayer will enhance the radio experience in new BMW cars across Europe. The partnership will see BMW Group using official broadcaster metadata from Radioplayer’s Worldwide Radioplayer API (WRAPI) to help create a brilliant radio interface.
BMW Group and Radioplayer promise to deliver the best possible radio experience in the car, by keeping broadcast radio at its heart, enhanced by complementary metadata delivered over the internet. This guarantees a rich digital experience in BMW Group cars, while also being easy to use, with radio station search via an A-Z list, and high-resolution station logos on the screen.
As part of the new agreement, BMW Group, Radioplayer, and its network of broadcasters from around the world will shape future development of the “smart radio” experience.
“We’re delighted and extremely proud of our new partnership with BMW Group and together we will be delivering the next-generation smart radio interfaces that listeners expect. The agreement with BMW Group is based on our unique Radioplayer model, collaborating through us with our thousands of international member stations to keep radio strong. This is the start of an exciting and fruitful partnership.”
As the temporary norm evolves, we’ll keep updating you with the latest news and research, and why audio is such an important tool in light of the current climate. For more radio or podcast advertising insight, call a member of the team or get in touch here.
For more industry news and views, visit www.radioworks.co.uk/latest-radio-news/
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