Bauer Media launches #RadioRave On Tour

Sep 2020  RadioWorks Blog


Following the success of #RadioRave earlier this year, Bauer Media has announced the launch of #RadioRave On Tour – four weekends of shows that audiences will be able to listen to together simultaneously across all seven countries that Bauer Media Audio operates in; the UK (KISS), Poland (RMF Maxx), Denmark (The Voice), Sweden (NRJ), Norway (Kiss), Finland (Kiss) and Slovakia (Radio Expres).

Each virtual show will be two hours long, inviting listeners in all seven countries on a beats-filled trip featuring some of Europe’s best-loved DJs and local heroes from the host city countries, including Majestic, Charlie Tee, Joel Corry and David Guetta.

Starting in London on the 11th September, the tour ‘travels’ to Copenhagen on the 18th, Oslo on the 25th and ends in Krakow on 2nd October, bringing listeners a virtual dance party every Friday for a month.

Richard Dawkins, Chief Operating Officer, Bauer Media Audio, said: “Our first ever European on-air event broadcast across our 7 radio countries, #RadioRave, was a massive success. We had fantastic listener feedback, saw huge engagement on social media and an uplift in listening across all countries, so knew we had to do it again. Whilst many listeners across Europe are still worried about international travel, we wanted to introduce a ‘tour’ and host from four of our countries, using the power of radio to unite, connect and ‘travel’ with them virtually.”

Audiences can get involved by listening to #RadioRave On Tour on KISS (UK), RMF Maxx (Poland), The Voice (Denmark), NRJ (Sweden), Kiss (Norway), Kiss (Finland) and Radio Expres (Slovakia) on broadcast radio, online, on listen apps and smart speakers, and join in with the conversation on social media using the hashtag #RadioRave.

#RadioRave On Tour full line up:

Friday 11th September – hosted from the UK
7pm: Majestic
7:30pm: Charlie Tee
8pm: Joel Corry
8:30pm: David Guetta

Friday 18th September – hosted from Copenhagen
7pm: Chriz
7:20pm: Muri
7:40pm: Zookeepers
8pm: Martin Jensen
8:30pm: Martin Garrix

Friday 25th September – hosted from Oslo
7pm: Simon Field
7:30pm: Kygo
8pm: Oliver Heldens
8:30pm: Afrojack

Friday 2nd October – hosted from Krakow
7pm: Gromee
7:30pm: Lost Frequencies
8pm: Sam Feldt
8:30pm: Don Diablo

As the temporary norm evolves, we’ll keep updating you with the latest news and research, and why audio is such an important tool in light of the current climate. For more radio or podcast advertising insight, call a member of the team or get in touch here.


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