Radio’s influence for advertisers grows, Jingle Bell Ball line-up plus Magic launches TV campaign ~ Behind the Mic
Nov 2014 Behind the Mic
Take That, OneRepublic and Olly Murs to play Capital FM Jingle Bell Ball
Take That, Olly Murs and OneRepublic are among the acts confirmed for the first night of Capital FM’s Jingle Bell Ball. The radio station’s two-day event – and sister to Wembley Stadium’s Summertime Ball – will be staged at London’s O2 Arena on December 6 and 7 and is being sponsored by supermarket chain Morrissons.
Magic TV campaign ‘Make your day Magic’ looks to raise awareness of the station before nationwide DAB launch
To ramp up awareness ahead of going national on DAB digital radio in January Magic has launched updated its marketing strategy with a TV advert from Bray Leino sitting at the centre of efforts. ‘Make your day Magic’ promotes the stations ‘Good mood music’ proposition and will air across ITV, Channel 4, Channel 5, and Sky channels.
talkSPORT has launched a partnership with Gillette to promote the razor brand’s sponsorship of Movember both on-air and online. Following a collaboration in 2013, Gillette will once again be promoting their sponsorship of Movember to talkSPORT’s listeners, and supporting the campaign which raises funds and awareness for men’s health charities by encouraging men to grow a moustache for the month of November – Radio Today