RadioWorks becomes UK’s first Audio Advertising Specialist to be Employee Owned

Feb 2021  RadioWorks Blog

RadioWorks Group, employee ownership

After more than 30 years in the making, RadioWorks Group is now 100% owned by its staff via an Employee Ownership Trust (EOT).

This exciting transition means that employees of RadioWorks, along with those of its sister companies Maple Street Creative, Radio Trading Desk, PodcastWorks and DigitalAudioWorks, will benefit from having a direct involvement in the future of the business.

EOT’s are becoming increasingly attractive as an alternative to a conventional acquisition and it goes without saying that employees tend to be more loyal, better motivated and more productive if they are partners in the business.

The premise of switching to Employee Ownership not only guarantees more freedom than that of a traditional sale, but also ensures that the work ethic, culture and legacy are kept intact. Adopting an Employee-Owned model also means that the team who have worked exceptionally hard to build the RadioWorks Group, can now share in its future success.

Whilst Shareholders have sold 100% of the business to the Trust, the structure of the organisation’s management team and Board will remain in place, with Founder Michael Charnley-Heaton continuing as Group CEO alongside Richard Dennis-Jones, Chief Commercial Officer and Emma Hill, Chief Operating Officer.

Founder of RadioWorks Group, Michael Charnley-Heaton commented:

“As RadioWorks Group Founder and CEO, I have the pleasure and privilege of continuing to lead a wonderful team through this transition to Employee Ownership, knowing that the business that took over 30 years to build has such an exciting future. The move stems from our desire to remain an agile and people-focused business, preserving a culture that fosters both linear and digital audio expertise alongside creativity and innovation. Our continued independence and investment in people will maintain our position as leaders in the audio specialist sector we created back in 1990…”

“There’s never been a better time to be in the audio business, with the amazing potential offered up by digital streaming, podcasts and the creative options they provide to advertisers, alongside the long understood strengths of linear radio. RadioWorks Group has some of the brightest sparks in the audio industry, and Employee Ownership will ensure we keep its destiny in its own hands and continue to attract the most talented individuals to carry the business forward into the new era.”

“Here’s to the next thirty years!”

RadioWorks are the UK’s premier independent audio advertising specialist, offering advertisers and agencies an unbeatable service for all aspects of planning and buying radio and digital audio, and offer a wealth of creative solutions to meet their objectives. As well as working closely with their UK partners, they also have a network of partners across the globe.



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