Mar 2021 RadioWorks Blog
IWD is celebrated each year, across the globe on March 8th. To mark IWD, we invited women from the worlds of broadcasting, radio, voice overs, media and advertising to speak freely about their thoughts and experiences on empowerment and equality.
We posed a series of questions based on IWD’s theme, including: ‘If you had to choose the face of International Women’s Day 2021, who would it be and why’; ‘how do you see female representation in your industry, and does it impact your career’; and ‘which is more important, women as political leaders or women as CEOs?’
The new miniseries, produced by Maple Street Creative, is introduced by BBC broadcaster Sara Cox and contributors include Frankie Wells, the Co-Founder of female-led station, Foundation FM, Acast’s Group Business Director Christiana Brenton, Kiss Network’s Content Director Rebecca Frank and Broadcaster and Presenter Stephanie Hirst.
“Delighted to be part of something I hope stimulates both female and male minds to think about what IWD means to them, and to get on with putting action where their positive thoughts are.”
“From representation on boards to portrayal in the media, it feels like it has been an unbelievably slow journey so far for women’s rights. We hope that the questions and issues raised in this series will go a little way to speeding up the process, especially in our own industry.”
As the temporary norm evolves, we’ll keep updating you with the latest news and research, and why audio is such an important tool in light of the current climate. For more radio or podcast advertising insight, call a member of the team or get in touch here.
For more industry news and views, visit www.radioworks.co.uk/latest-radio-news/
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