RadioWorks joins IPA as only radio advertising specialist

Mar 2013  Radio News

The admission of RadioWorks and its sister brand Maple Street Studios, is a significant step forward for the company and radio advertisers, says Michael Charnley-Heaton, Founder and Group CEO:

“We recognise the status that IPA membership will bring to our company and it’s a real endorsement of all that we’ve achieved since we launched over 20 years ago. The need for a radio specialist is now well established with RadioWorks, and membership of the IPA is recognition of the maturity of the business as well a great opportunity to train and develop our staff”.

“Radio is a key ingredient in the advertising mix” agreed Geoff Russell, IPA Director for Media Affairs.“It is a traditional medium which has managed the neat trick of adapting very quickly to audience need and advertising responses in an age where the technological platform is ever-changing but always relies on instantaneous and targeted appeal. As such the work of RadioWorks will add an interesting dimension and insight to our membership.”

For more information please contact Lucy Goodwin at Reputation Communications on 07961 452558 or email lucy@reputationcommunications.com

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