Feb 2013 Radio News
The launch of the three-month sponsorship deal will be supported by a promotion in the weekday breakfast show hosted by Simon Bates. Activity will also include live reads and features across the week, promoting the different genres of film accessible on Sky Movies, an online competition and a ‘Pick of the Week’ strand during the show, which is hosted by presenter Paul Anderson.
Real and Smooth Solutions Director John Walker said: “With the Oscars around the corner, this is a perfect partnership and provides an opportunity for Smooth’s listeners to interact on a subject they love via the online competition and ‘Pick of the Week feature.”
Bob Suppiah, Director of Promotions and Partnership Marketing for BSkyB ltd, said: “We are looking forward to working with Smooth Radio. This sponsorship will allow us to showcase the range and quality of the films available to Sky Movies customers.”