Oct 2018 RadioWorks Blog
Spotify is due to open up its podcast section so that anyone can upload their podcasts to the service. With podcasts being the buzzword on everyone’s lips at the moment, this move could result in a huge increase of podcasts that are available through the service.
The streaming service is not offering to host the podcasts directly, but producers can provide Spotify with a link to their podcast feed so that it can be listed and made available to its 180 million plus users.
There is also more good news for the podcasters as Spotify is offering to provide information on who is listening to the podcasts, which will be especially helpful to podcasts with paying advertisers. The service promises to offer daily stats about the demographics of who is listening to the podcast, engagement statistics, and where they’re listening from.