Spotify acquires true crime podcast company ‘Parcast’

Mar 2019  RadioWorks Blog

Parcast, spotify

Digital Audio giant, Spotify goes for the hattrick with its third Podcast company purchase this year; following the acquisition of Anchor and Gimlet Media. The streaming service acquires the true crime podcast firm, Parcast in its quest to “becoming the world’s leading audio platform.”

True Crime is emerging as a popular podcast genre, with hits ‘Serial’ and ‘Dirty John’ which has captured millions of dedicated listeners. Now Spotify is putting their detective hat on, purchasing Parcast.

The podcast network specialises in creating hit true crime and mystery shows including ‘Cults’, ‘Serial Killers’ and ‘Conspiracy Theories’. Interestingly this genre attracts mostly women and over seventy-five percent of Parcast’s audience is female.

This move (rumoured to have cost Spotify $100m) reflects Spotify’s $500m quest to become podcast leaders and generate exciting content for listeners with a thirst for True Crime.

“The addition of Parcast to our growing roster of podcast content will advance our goal of becoming the world’s leading audio platform.”

Dawn Ostroff, Spotify

“We are proud to join the world’s most popular audio subscription streaming service and gain access to one of the largest audiences around the world.”

Max Cutler, Parcast

 

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