Spotify introduces new podcast discovery feature

Jul 2020  RadioWorks Blog

podcast discovery feature, spotify

Over the last decade, podcasting has skated its way into the spotlight, following its growing popularity and the sizeable investments from market leaders. It was just a short while ago that Spotify pledged to “become the world’s leading audio platform” by way of its enormous podcast purchases and platform innovation. Now, the audio giant is revamping its listening experience by launching a new podcast discovery feature. Introducing Spotify’s brand-new podcast charts, Top Podcasts and Trending Podcasts.

Music discovery on Spotify has always been state-of-the-art, and now it’s hoping to do the same for its podcast catalogue. The new podcast charts are aimed at helping listeners browse through the most interesting and popular podcasts available.

The new discovery tool separates the ‘top’ from the ‘trending’ and offers, in some cases, category-level charts. According to Spotify, Top Podcasts will list the top 200 most popular shows in the selected region or category, and Trending Podcasts will display the top 50 rapidly rising shows.

The new feature is available via Spotify’s mobile app across 26 markets and category-level charts will also be accessible in the US, UK, Sweden, Germany, Mexico, Brazil, and Australia.

As the temporary norm evolves we’ll keep updating you with the latest news and why audio is such an important tool in light of the current climate. To request more info about Spotify or any other audio solutions, please use the form below to drop us an email.

 

 


 

 


Get in Touch

If you want to find out more about advertising on commercial radio stations or digital audio platforms in the UK or internationally – we can help!

Get in touch here and we’ll talk you through the process and deliver the best audio solution for you.


 

Call us to plan your campaign

0207 907 0670 / 01228 580 380

The RadioWorks Group