Voxnest Measures Top Money-Making Podcast Categories | Deezer Partners with Five Global Podcast Companies
Oct 2019 Radio News
Digital Audio story of the week
Voxnest Measures Top Money-Making Podcast Categories
In July 2019, Voxnest released insights around podcast listening patterns, exploring the most popular listening times by podcast category in Europe and the U.S. Fast-forward to today, Voxnest has decided to take another look at popular podcast categories, this time focussing on the top five revenue-generating categories in both the U.S. and Europe.
According to Voxnest, in Europe, the top money-making podcast category is ‘Sports’ with ads in this category generating the most revenue at 9 am. Next up was ‘Culture’ (10 pm), followed by ‘Technology’ (8 am), Comedy (12 pm) and lastly, ‘History’ (8 am).
Industry News stories
Deezer Partners with Five Global Podcast Companies
France-born music streaming service Deezer has reported a 250% growth in podcast usage on its platform over the last two years and is stepping up its capabilities in this space to make the most of what it’s describing as a podcast ‘boom’.
Deezer has entered into global partnerships with five podcasting companies including Libsyn, Ausha, Podomatic, Blubrry and Simplecast, in addition to adding ‘tech updates’ from existing partners Audioboom and Voxnest.
Bauer Media has created a new podcast for Visit Scotland called 100,000 Welcomes to mark the Scottish tourist board’s 50th anniversary.
Launching today on International Podcast Day, the in-house team at Bauer, led by the recently-appointed Podcast Editor Maria Williams, has worked with VisitScotland informing content, creative direction and production to create the inaugural podcast series.
Union Jack Radio Supports World Mental Health Day with Emotional Short Feature Series
Union JACK has launched a short feature series, Minds over Matter, which has been created in support of World Mental Health Day (10 October 2019). The series features live comedy and musical performances plus and evocative interview content taken from conversations with established names from across the British comedy and music scene.
Names interviewed for Minds over Matter include comedians Pierre Novellie, Robin Ince and 2019 Edinburgh Comedy award winner Jordan Brookes. Musicians wise, we hear from Barry Hyde from The Futureheads, Babyshambles drummer Adam Ficek, lead singer from Levellers Mark Chadwick and Piers & Kesi from Rudimental amongst others.
Get in Touch
If you want to find out more about advertising on commercial radio stations or digital audio platforms in the UK or internationally – we can help!
Get in touch here and we’ll talk you through the process and deliver the best audio solution for you.
