XFM reboot sound after impressive RAJAR results

Feb 2013  Radio News

On The Sly, a London-based audio production company, has delivered new station voices and specially designed imaging FX for news, sport and travel sequences.

The refresh comes after the London station reported a significant increase in its weekly reach in the recent Q4 ’12 RAJAR results. Xfm, which is part of Global Radio, gained 73,000 new London listeners, up 19.8% from the previous quarter.

David Wakefield, Director of On The Sly Productions says: “It’s been exciting re-imaging one of the country’s most iconic brands.

“The team at XFM gave us the freedom to develop an innovative station sound unlike anything else in the market; with every element designed from scratch and ripped straight from our depraved souls. This is imaging that rocks”

You can hear a sample of the new XFM station imaging here.

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