Commercial Radio Listening Remains Strong
Digital listening continues to stay above the 50% mark.
Here are the radio listening headlines from the RAJAR release for Q2 2018. All statistics are for weekly listening unless otherwise stated.
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48.8 million (89%) adults listen to radio every week, and
65% of adults
listen to commercial radio. Breaking this down by age, 71% of Adults aged 15-44
listen to commercial radio (17.9 million).
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Commercial Radio continues to stay in front of the BBC for yet another quarter with an impressive weekly reach of
35.5 million. The BBC’s figures have fallen by 539,000 since last quarter, with a weekly reach of
34.5m.
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The networked stations continue to post listening figures well into the millions;
Heart Brand 9.8m,
Capital Brand 8.3m,
Kiss Network 5.6m,
Smooth Brand 5.6m and
Magic Network 3.9m.
Dave Berry and
Absolute Breakfast has nabbed the top spot with
2.2m listeners, overtaking Kiss (2.1m) in the battle of the National Breakfast shows.
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Kiss London (2.09m) narrowly beats
Capital London (2.06m) for London’s top station. Magic moves up to third place with
1.7m listeners.
Capital Breakfast with Roman Kemp continues to be London’s only breakfast show to surpass
one million listeners as kiss London falls short with
986,000.
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Looking beyond London, Manchester’s newest national station
Hits Radio Brand, boasted an audience of
6.5m.
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Share of Digital listening has marginally decreased to
50.2% but is still up from
48.7% year-on-year.
Focusing on Commercial radio, digital listening share remains stronger than the BBC’s with
51.5% vs 49%.
Digital listening share is comprised of all digital platforms – DAB in homes and in cars, apps and online (which includes smart and voice-controlled speakers and DTV) – and this is the second quarter that listening to digital has been greater than analogue platforms – FM and AM.
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In the Digital-only charts,
Kisstory continues to increase its listenership and hold the top commercial spot, now reaching
2m weekly listeners.
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In terms of how we listen in an average week, 70% of all adults listen at home, 64% in car (or other modes of transport) and 24% listen at work or elsewhere.
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RAJAR Headlines Q2'18
