RAJAR Figures Q2 2016
RAJAR Q&A for Q2 2016 from RadioWorks »

What did we think of this quarter's RAJAR results?

Our Insight team answer 7 questions on this quarter's results

View the headlines here.

1. What will RAJAR Q2 2016 be remembered for?

A massive amount of new stations.

With 6 new stations on DAB and a whole host of others reporting for the first time, this was a highly anticipated set of results for many and it didn’t disappoint!

2. Which radio station is your RAJAR hero?

Chill.

One of our favourite stations, Chill, launched back in early 2005 but hasn’t been on RAJAR since Q1 2008. The latest set of results shows that the station, which broadcasts on DAB in London and the East Midlands, delivers a reach of 135,000 adults. This is a great set of results for the radio station that has helped keep us relaxed and calm whilst looking through figures for the 300+ radio stations!

We also want to give a shout out to Jazz FM. The station had a great set of results last quarter, surpassing the half a million mark, and this time they have increased their reach even further to 597,000 listeners.

3. Which station has surprised you this quarter?

We were initially surprised by LBC’s figures. They had a notable RAJAR, reaching 1.7million listeners across the UK and are up 29% in London; however given the constant stream of political news in the last few months, it’s probably not all that surprising. With the nation in constant debate over Brexit and various other topics over the last few months, LBC has definitely been Leading Britain’s Conversation and it’s great to see Nick Ferrari now reaching 977,000 listeners across the UK - the highest number since he started on the Breakfast show.

4. How would you describe digital radio's results?

The share of radio listening via a digital platform is continuing to grow, with figures now standing at 45.3% - for commercial radio alone, this increases to 46%.

Kisstory has pushed Absolute Radio 80s close for the top spot in terms of digital only commercial stations, with 1.54m and 1.58m listeners respectively. Planet Rock retains third place with 986,000 listeners as the Bauer Group continues to lead the way in digital radio.

5. What about the notorious Breakfast Show battle?

The largest commercial breakfast show is the KISS network show with Ricky, Melvin and Charlie (6-10am, with 2.1m listeners). The programme airs across KISS FM, Kisstory and Kiss Fresh beating the Absolute Networked breakfast show (6-10am, 1.9m listeners) to take the top spot.

Over at the BBC, Chris Evans’ Radio 2 breakfast show remains on top, slightly down on last quarter, now reaching 9.4million listeners every week.

In the London commercial battle, Dave Berry, George and Lilah on Capital FM have again retained the number one spot, with Kiss following behind in second place. LBC has pipped both Magic and Heart to the third spot, with 741,000 listeners.

6. What is your favourite fact this quarter?

Commercial radio has more listeners than the BBC, which is amazing news! This RAJAR has seen commercial radio beat BBC Radio in terms of reach with 35.5 million weekly listeners.

Interestingly, BBC Radio 1 is down 1 million listeners’ year on year, whilst the Capital brand has increased their listenership by 900,000 for the same period.

7. Finally, how happy will News Corp be with their recent acquisitions?

The Wireless Group, owners of 16 radio stations across England and Wales was recently purchased by News Corp (owners of The Sun and The Times). The group launched three new stations in March 2016, and now reaches more than 3.8million people every single week.

Of the three stations delivering first-time results, the re-introduced Virgin Radio was the hero with a listenership of 409,000. The station, which launched live from a moving train, has a host of popular personalities, including Edith Bowman and this has no doubt helped its figures. It will be interesting to see how the other new stations, talkSPORT 2 and talkRADIO develop under new ownership and potential access to global resources, after a positive set of initial results.

talkSPORT has had a great RAJAR, increasing its weekly reach to 3.3million listeners – the second highest result that the station has ever posted, also delivering a station record with 49% of listeners in the ABC1 Men audience.

 

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