DIGITAL AUDIO STORY OF THE WEEK
New DEEZER DATASET REVEALS MOST “BINGED-ON” TRACKS
Deezer’s latest project analyzes which tracks have the highest binge-listening potential. Bryson Tiller’s “Sorry Not Sorry” was the most bingeable track for the U.S. so far this year, garnering 90% more listens per user. Other top earworm artists included Fall Out Boy, The Chainsmokers, Future, and Chris Brown.
Rain News
Virgin radio launches (sounds like a good time. if only one of us had been there)
last week saw the hotly anticipated relaunch of Virgin Radio UK. Having listened to the original station in the 90s, we were intrigued to see how the new offering compared. The former station matched the era perfectly with the combination of Richard Branson, Chris Evans and Britpop proving to be a powerful force for listeners and ultimately advertisers. But listening habits have changed and the new Virgin Radio has relaunched in much more saturated market. Despite this, the demand is clearly still there with the likes of Absolute Radio, Absolute 80s, BBC Radio 6 and Radio X all continuing to attract very strong listening figures, which can only bode well for the born again Virgin Radio.
ARROW, BRIGHT, SOVEREIGN AND SPLASH TO REBRAND
Media Sound Holdings is re-branding its four Sussex radio stations to More Radio. The group has phased in a range of programming improvements; including music changes, increased commitment to local news, and a brand new Breakfast show.
RADIO X LISTENERS VOTE FOR BEST BRITISH SONG. TOP 4 ARE ALL BY OASIS
Oasis’ Wonderwall is the ultimate British song according to Radio X listeners, in the station’s inaugural Best of British poll. The top four tracks are all by Oasis, with The Stone Roses, Arctic Monkeys and The Verve making up the majority of the top 10.
Radio Today
JAY-Z PLANNING TO SUE TIDAL’S ORIGINAL OWNERS
He alleges that Aspiro’s major shareholders exaggerated how many subscribers Tidal had when his business operation took over. He’s looking to reclaim roughly 100 million Norwegian krone (~$15 million).
Rain News
