Podcast advertising - RadioWorks

Podcast advertising

Why podcast advertising?

We’re passionate about podcasts, and we’re not alone. Reaching over 10 million listeners, podcasts are drawing in a wider audience each month and rapidly becoming an essential part of people’s daily lives. Podcast advertising is the perfect way to tap into this growing audience and communicate your message to millions of UK listeners who are open to learning more about your brand.

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The podcast audience

Listeners are diverse, educated and crave the rich and enjoyable content podcasts provide, which cover everything from Sport and Health to News and Politics. This audience is more engaged with podcasts than many other mediums and as a result “76% say they have acted on a brand message within a podcast” (Acast, 2018).

So, if podcasts are becoming a key part of people’s daily lives, it’s only fair that brands start to incorporate it as part of their strategy. To learn more about this unique channel and its vast commercial benefits, talk to us today.

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Airtime

Select a specific category or show to create reach and awareness through dynamically injected adverts.

Brand Led Podcasts

Create a series of original shows that are specific to your brand and audience.

Talent Led Podcasts

Managing and monetising content for presenters, producers and talent.

Our specialist Account Managers, Planners and Creative teams will provide you with the best podcast solution to optimise your campaign.

Learn more about podcasts

“The team at RadioWorks always deliver their promises ... to being on brief and suggesting new innovative ways to reach a target audience. It's a pleasure working with them and I would recommend to any client.”

Misha Patel, Havas People

“Not only do RadioWorks give great support, they are at the forefront of innovations in their field, ensuring they give cutting edge solutions when I need them.”

Daniel Allwright, Manpower

“Radio Works have been a trusted partner of ours for many years and we really value their input and expertise. Their knowledge and buying power have allowed us to make real savings for clients and maximised their marketing budgets effectively - a win-win all round!”

Gemma Boss, Chalk + Ward

“RadioWorks continue to exceed expectations. They provide an excellent service, delivered by a friendly and professional team who help us achieve great results for our clients”

Ross Wallace, Opticomm Media

“RadioWorks is the gold standard in planning and buying radio. As an ex radio station director, I have inside knowledge of how the industry works and Radioworks leverages their talent, experience and our investments beyond expectations every time.”

Alistair Wayne, Media Managers

“The recommendations for stations fit the brief well, and the script, music and VO suggestions are spot-on. They are very attentive to ensuring the campaign goes live on time & have great attention to detail.”

Oona Venermo, Penna

“The team at Radioworks are a vital tool to have for any Media Planner, with a consistantly excellent service and high standard of knowledge and research - they are the go to team!!”

Rachel Guglielmo, M3 Communications

“It is always a pleasure working with Radioworks and I look forward to working on radio briefs so I can work with the team. They always do a great job and are lovely and friendly too!”

Sophie Bingham, HPS Group

“RadioWorks always go well beyond the call of duty - I wish all my media worked as well as RadioWorks do.”

Daniel Allwright, Manpower

“RadioWorks have always provided a rapid and reliable service with lots of demographic and statistical information to help us select the optimum mix of stations for our clients. ”

Taz Dickens, Summerhouse