Why audio?

With over 300 commercial radio stations in the UK and an explosion of digital audio streams, audio advertising has never been easier.


Audio has the ability to reach the right people at the right time in the right place

If you want to talk to them about cars why not do it when they’re in their car? If you want to talk to them about work, then speak to them while they are there. Similarly, if you want to direct them online, why not talk to them when they’re consuming a medium which enhances the online experience?


Audio is able to break through in an ad-avoidance world

Research shows that radio has one of the lowest levels of advertising avoidance. People rarely switch between stations and so are more likely to hear your commercial.

audio drives response

Audio has always been a strong “call-to-action” medium, and more so now in a world where listeners can instantly access brands online

We can do this with traditional radio campaigns by running promotions that drive listeners online or with digital audio campaigns by using numerous methods such as audio adverts with clickable companion display banners.

Radio can drive brand browsing by over 52%. Source – Radio: The Online Multiplier Study

audio by numbers

0 %

of the population tune in to commercial radio every week in the UK.

0 %

of the population tune in to digital radio every week.

0 %

The share of all radio listening via a digital platform.

0 %

of adults listen to digital audio each week

Source–RAJAR Q2 23/MIDAS Spring 23


Audio is your friend!

Audio can build great relationships – listening to digital audio for example is often a very personal experience, with most of us listening via headphones. Radio listeners often feel that they have a personal relationship with the presenters; they feel that the presenters are speaking directly to them and any information they hear is trusted – in the same way that you trust your friends. It also means that listeners hear commercial messages in an environment where they feel happy, and ultimately they are then more responsive to the message.

Call us to plan your campaign

0207 907 0670 / 01228 580 380

The RadioWorks Group