With over 300 commercial radio stations in the UK and an explosion of digital audio streams, audio advertising has never been easier.
If you want to talk to them about cars why not do it when they’re in their car? If you want to talk to them about work, then speak to them while they are there. Similarly, if you want to direct them online, why not talk to them when they’re consuming a medium which enhances the online experience?
Research shows that radio (along with cinema), has the lowest level of advertising avoidance. People rarely switch between stations and so are more likely to hear your commercial.
We can do this with traditional radio campaigns by running promotions that drive listeners online or with digital audio campaigns by using numerous methods such as audio adverts with clickable companion display banners.
of the population tune in to radio every week in the UK.
of the population tune in to digital radio every week.
of adults listen to radio via mobile phone or tablet at least once per month.
Source – RAJAR Q4,17
Audio can build great relationships – listening to digital audio for example is often a very personal experience, with most of us listening via headphones.
Radio listeners often feel that they have a personal relationship with the presenters; they feel that the presenters are speaking directly to them and any information they hear is trusted – in the same way that you trust your friends. It also means that listeners hear commercial messages in an environment where they feel happy, and ultimately they are then more responsive to the message.
“RadioWorks have always provided a rapid and reliable service with lots of demographic and statistical information to help us select the optimum mix of stations for our clients. ”
Taz Dickens, Summerhouse
“RadioWorks always go well beyond the call of duty - I wish all my media worked as well as RadioWorks do.”
Daniel Allwright, Manpower
“RadioWorks is the gold standard in planning and buying radio. As an ex radio station director, I have inside knowledge of how the industry works and Radioworks leverages their talent, experience and our investments beyond expectations every time.”
Alistair Wayne, Media Managers
“I'm always impressed at the speed at which our RadioWorks team can turn around quality proposals.”
Paul Phillips, Hunterlodge
“The recommendations for stations fit the brief well, and the script, music and VO suggestions are spot-on. They are very attentive to ensuring the campaign goes live on time & have great attention to detail.”
Oona Venermo, Penna
“Everyone you talk to from RadioWorks go beyond knowledgeable. They are passionate about the media they work in, go out of their way to help and always with a smile. ”
Kate Smith, Havas People
“The team at RadioWorks provide the perfect service for agencies who are looking for an agile, effective and highly targeted radio campaign.”
Ed McDermott, The Specialist Works West
“RadioWorks continue to exceed expectations. They provide an excellent service, delivered by a friendly and professional team who help us achieve great results for our clients”
Ross Wallace, Opticomm Media
“It is always a pleasure working with Radioworks and I look forward to working on radio briefs so I can work with the team. They always do a great job and are lovely and friendly too!”
Sophie Bingham, HPS Group
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Rachel Guglielmo, M3 Communications
“Not only do RadioWorks give great support, they are at the forefront of innovations in their field, ensuring they give cutting edge solutions when I need them.”
Daniel Allwright, Manpower