Industry News Stories
Audi to feature Radioplayer’s ‘smart radio’ in new A8 model
Radioplayer is launching a “smart radio” for connected cars, with Audi the first brand to sign up to using them in production.
The Hits replaces Bauer’s City 3 Network
Bauer brand extension “City 3 Network” has ceased broadcasting and has
been replaced with The Hits on local DAB multiplexes. The 3 Network – which
includes 12 stations such as Rock FM 3, Clyde 3, Forth 3, Radio Aire 3 and
Metro 3 Radio – reverted back to The Hits on Friday, 1st September.
On-demand audio audience trends younger and listens longer
News and talk content on demand is more likely to be younger than the typical AM/FM radio audience. The median age for AM/FM listeners is 62, compared with 54 for on-demand. Both Millennials and Generation X listeners had a larger share of time spent with that on-demand segment than with AM/FM radio.