May 2015 Behind the Mic
A new sponsorship deal has been made with Just Eat by Bauer Media for KISS FM’s afternoon drive show Live@KISS. The show, presented by Michael Lewis and Andrea Zara, will feature content targeting the audience during the key ‘dinner’ decision making period of between 3pm and 7pm. Sponsorship credits will air every hour on LIVE@KISS supported by promotional trails at breakfast.
BBC plans to expand Radio 5 Live’s sister digital station, 5 Live Sports Extra, have been attacked as “ill-judged and ill-timed” by TalkSport owner UTV Media. 5 Live controller Jonathan Wall wants to extend the broadcasting hours of 5 Live Sports Extra, including 10 hours of new magazine programming a week that will feature weekly shows about netball and women’s football.
In the UK last year, advertising revenue on commercial radio grew 7.2% in 2014, while in the US it shrank 1%. According to an article I read by Lucy Barrett at UK’s RAB, radio in that country is alive and well and thriving across all it’s platforms: “In a new era of audio commercial radio is complemented not threatened by the rise of on-demand services and the RAB is more determined than ever to drive consideration for audio as a long-term brand building tool so growth should continue this year…”
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