Shazam introduces music video channels to app, Mel C joins Magic Chilled and Radioplayer expands service to Peru

DigitalAudioWorks Story of the Week

Shazam introduces music video playing capability

Shazam has entered a partnership that will add music video channels to its app. The multifaceted mobile company has teamed up with video engagement business Vadio to increase time spent in its app.

When a user Shazams a song, they will now see a music video channel in addition to the track’s metadata. The clips won’t play automatically, but they can show a curated selection of videos either generated by trending data or specifically compiled by a brand.

RAIN News