2017 – The Year of the Podcast

 Podcasts have been around for a while but in the last year or two, we have seen a surge in podcast listening, with the likes of Serial and My Dad Wrote a Porno making headlines across the globe.

Some recent analysis from America, shows that podcast listenership continues to grow with 45% of people having now listened to a podcast (December 2016) compared to 33% a few months earlier in August.

This is a key market for advertisers to look into, and it’s an area where we can help, whether it be creating unique long form audio, or advertising on current successful podcasts! The Bridge Rating Report projects 27% growth in ad spend for podcasts in 2017 with estimated total spend of $243 million.

If you would like to know more about creating podcasts or advertising options around existing podcast shows, give us a call on 0207 907 0670 and a member of the team will be happy to talk to you in more detail.