Dec 2014 Radio News
Bauer Media’s Kiss FM UK has inked an exclusive six-figure partnership with 20th Century Fox. The deal will see upcoming film Kingsmen: The Secret Service sponsor the Kiss Chosen One – the network’s search for new presenting talent. The multi-platform campaign includes 20th Century Fox’s biggest single creative radio spend to date. It begins on January 5 and will last for seven weeks.
It was the year Global finally managed to grow the Heart network, and as a result of the Competition Commission’s ruling, we welcomed a new radio group to the industry. But was the end of the Real Radio network the biggest story of 2014? Or did you click on something else entirely?
It may be the era of the television mega-indie, commercial radio is ready for a BBC showdown – but print is still being pressed, say our experts…
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