Oct 2013 Radio News
Whilst an average figure gives us an identifiable statistic for comparison and summary, it doesn’t tell the whole story. For example, the average FMCG brand’s ROI on radio was £1.90, yet against other media, the best performing case study was on radio, returning a stunning £24 for every pound spent.
It can be difficult to know how to fully utilise the strengths of radio when it comes booking the right campaign and producing effective creative to maximise your ROI. That’s where we step in! Get in touch today.
The Q3 2013 RAJAR figures are due to be released this week. Keep an eye out on our social media channels for the very latest headlines and thoughts from us.