£24 for every pound spent? ~ Radio-Recap

Oct 2013  Radio News

Whilst an average figure gives us an identifiable statistic for comparison and summary, it doesn’t tell the whole story. For example, the average FMCG brand’s ROI on radio was £1.90, yet against other media, the best performing case study was on radio, returning a stunning £24 for every pound spent.

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…and finally

The Q3 2013 RAJAR figures are due to be released this week. Keep an eye out on our social media channels for the very latest headlines and thoughts from us.

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