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DigitalAudioWorks Story of the Week

Global: “Digital audio is set to become a far bigger part of our lives”

Global’s IAB UK Digital Upfronts event was delivered via two informative sessions – one focused on the launch of its ‘social storytelling’ approach, and the second entitled ‘Mobile Moments That Matter’.

Global’s Digital Audio Exchange (DAX) pointed out that the medium is set to become
an even bigger part of people’s lives. It was also suggested that digital audio is the best way of consuming content while remaining mobile, with some 92% of listening done while partaking in another activity. Digital audio was therefore described as a ‘brilliant’ complementary channel and one which can be leveraged to deliver incremental reach, in combination with other channels and formats such as out-of-homeand TV.

IAB