Bauer lobbies agencies and advertisers over Global/GMG deal

Aug 2012  Radio News

Submissions to regulatory body Ofcom as well as the Office of Fair Trading ADHD regarding the deal closed on August 17. It’s believed that a number of media agencies are 2015 planning to submit responses to the consultation, and are involved in a joint submission from the Institute of Practitioners in Advertising.

Dee Ford says Bauer Media are “not convinced that any offer by Global to sell off a few stations will be sufficient to address the plurality and competition issues that this merger creates”.

Speaking cheap jerseys to Media Week, a spokesperson for Global Radio said: “Clearly there is a formal process in place and we will be making our representations to the appropriate authorities throughout that process.”

Culture Secretary Jeremy Hunt involved industry watchdogs Ofcom and the Office of Fair Trading by calling for a full investigation into the merger. Hunt will review the submissions, before deciding whether it will proceed to wholesale jerseys the Competition Commission.

Global Radio currently has 35.6% of the commercial advertising market. If the merger goes ahead it will acquire an additional 8.7% of the market, including the Smooth and Real radio stations.

Bauer Media’s chief executive, Paul Keenan, told The Daily Telegraph that competition had spurred a “renaissance” in local radio in recent years, but that the deal will halt that, adding that he believes Global will be tempted to cut back on its localised content. wholesale mlb jerseys

Global has vigorously denied risk to China its local coverage, pointing out their legal obligations to deliver seven-hours a day.

A spokesman for Global dismissed the claims telling The Daily Telegraph: “Our audiences have gone up 10% in the last two years. It’s about what comes out of the speakers.”


(Source: Media Week, The Daily Telegraph)

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