Spotify ad campaign, social media Kerrang plus iTunes Radio imminent ~ Behind the Mic – Easter fortnight
Apr 2014 Behind the Mic
Kerrang! to air social media powered show
Listeners using the hashtag #KerrangMostWanted will choose the track selection during a special series of shows on rock station Kerrang!. On Monday’s from 10-11pm, the Bauer station will take advantage of its 191,000 Twitter followers to create a unique setlist. Music Week
iTunes Radio UK launch imminent
A leak that suggests Apple is gearing up to launch its music streaming service has been uncovered. iTunes Radio is currently only available in the US and is the country’s 3rd most popular streaming service. Tristed Reviews
Radioplayer heads to Canada
Canadian radio listeners will soon have access to their own version of UK on-demand radio service Radioplayer. The London-based brand has signed a deal with Sparknet and BBM Analytics. Radio Today
Bauer restructures its sales operation
Bauer Media has shaken-up its sales focus to no longer operate under a platform-led strategy. The company, which houses radio brands such as Kiss, Magic and Absolute Radio, is now focussing its sales teams around relationships with clients and agencies. Media Week