Feb 2021 RadioWorks Blog
Boom Radio will offer an alternative station for the UK’s 50s, 60s and 70s population and aims to attract half a million listeners in the first two to three years.
The new station’s line up includes former Capital Radio presenters Graham Dene and Nicky Horne – and the person who hosted Capital’s first ever programme in 1973 – David Symonds.
Also on the roster announced in January are David Hamilton, Jane Markham and Les Ross. 70s Magpie TV host Jenny Hanley hosts a weekend show alongside Kid Jensen, and Anna Raeburn.
The new digital radio station is available across the UK from the outset on various digital devices. It is also available on DAB in London, and parts of Glasgow, Birmingham, Bristol and Portsmouth, with additional locations to follow throughout 2021.
“We need only look at recent headlines to see that Boomers, a loyal radio audience, feel increasingly ignored and disenfranchised by the current stations and programming available to them.
“This generation are the original tastemakers and influencers, and we recognised that they are calling out for something that better meets their needs, and delivers the right mix of content.
“We saw this gap getting bigger and so Boom Radio was created. Since then, we’ve lined up some legendary radio names, many of whom are like us wanting something to get stuck into something ‘pre-tirement’, and what better way to do that than launch a national station from home in a global pandemic?
“We’re proud of what we’ve achieved with presenters, partners and everyone involved in getting us up and running across the country. Testing is in the final stages before this weekend, and we can’t wait to see what Boomers think.”
“We set out to deliver something special with Boom Radio that resonates with Boomers. It’s been an incredible journey over the last year to get us in a position to launch and deliver on this vision.
“With a presenter line up that many Boomers will recognise, alongside an eclectic mix of music, we know we’re meeting a very real need.”
As the temporary norm evolves, we’ll keep updating you with the latest news and research, and why audio is such an important tool in light of the current climate. For more radio or podcast advertising insight, call a member of the team or get in touch here.
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