Oct 2020 Radio News
The advertising and marketing industries need to understand that racism isn’t just a visual or textual issue – it’s a sonic issue as well, says a director of Pandora’s audio-first creative consultancy.
Writing in The WARC Guide to brand activism in the Black Lives Matter era, Steve Keller, Sonic Strategy Director for Studio Resonate, notes how brand messages of support and empathy around Covid-19 all ended up sounding very similar; ditto those delivered in the wake of George Floyd’s murder.
Broadcaster Phillip Schofield has released a book about his life called Life’s What You Make It.
The television and radio presenter writes about growing up listening to various radio stations including Radio Luxembourg.
Spotify has launched a new feature that combines spoken word audio content with music tracks. With the new feature, listeners have more ways to discover and connect with music from their favourite artists.
The new audio format will allow Spotify to reproduce the radio-like experience of tuning into a DJ or music journalist offering their perspective of the music. The experience will depend on what tier of Spotify’s service they use. Premium subscribers will be able to hear the full tracks as part of the shows, while free listeners will only hear the 30-second previews.
Times Radio is launching a new TV advertising campaign to promote the ad-free national station.
The campaign is centred on giving words space and letting the stories do the talking to keep listeners well informed.
As the temporary norm evolves, we’ll keep updating you with the latest news and research, and why audio is such an important tool in light of the current climate. For more radio or podcast advertising insight, call a member of the team or get in touch here.
For more industry news and views, visit www.radioworks.co.uk/latest-radio-news/
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