Brands can tackle ‘sonic racism’ plus, Phillip Schofield writes Life’s What You Make It
Oct 2020 Radio News
Brands can tackle ‘sonic racism’
The advertising and marketing industries need to understand that racism isn’t just a visual or textual issue – it’s a sonic issue as well, says a director of Pandora’s audio-first creative consultancy.
Writing in The WARC Guide to brand activism in the Black Lives Matter era, Steve Keller, Sonic Strategy Director for Studio Resonate, notes how brand messages of support and empathy around Covid-19 all ended up sounding very similar; ditto those delivered in the wake of George Floyd’s murder.
Phillip Schofield writes Life’s What You Make It
Broadcaster Phillip Schofield has released a book about his life called Life’s What You Make It.
The television and radio presenter writes about growing up listening to various radio stations including Radio Luxembourg.
Spotify Launches New Music and Spoken Word Format, Available to Creators
Spotify has launched a new feature that combines spoken word audio content with music tracks. With the new feature, listeners have more ways to discover and connect with music from their favourite artists.
The new audio format will allow Spotify to reproduce the radio-like experience of tuning into a DJ or music journalist offering their perspective of the music. The experience will depend on what tier of Spotify’s service they use. Premium subscribers will be able to hear the full tracks as part of the shows, while free listeners will only hear the 30-second previews.
Television marketing starts for Times Radio
Times Radio is launching a new TV advertising campaign to promote the ad-free national station.
The campaign is centred on giving words space and letting the stories do the talking to keep listeners well informed.
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