Bumper RAJAR results for commercial radio: Q2 Headlines

Aug 2013  Radio News RadioWorks Blog

All digital radio listening has increased again, with a share of 36.8% (up from 34.3% last quarter); in terms of reach, 52.5% of the population now tune in digitally every week.

Commercial radio has gained ground on the BBC, increasing their overall share of hours to 43.7% up from 41.9% last quarter. Commercial radio continues to dominate the BBC on a local level, gaining 1.4 million listeners quarter on quarter, and amongst the 15-44 age bracket where commercial stations attract 59% of all listening.

Nationally, talkSPORT have recorded their highest audience ever and now transmit to 3.25 million listeners, whilst the Absolute Radio Network (recently purchased by Bauer) now broadcasts to 3.8 million listeners – an 18.6% increase year on year.

In London, Capital FM has retained its number one spot delivering 2.18 million listeners. However KISS has moved into third spot – from fourth – increasing its listener count by 24.2% to take it over the 2 million mark.

Digital-only Absolute 80s has continued to perform well, increasing its listeners from last quarter by 19% with 1.17 million weekly listeners. The station is now up 35.5% year on year.

Dave Berry and Lisa Snowdon have retained their crown as the King and Queen of breakfast amongst the commercial radio stations in London, with their show on Capital London now reaching 1.1 million listeners (6-10am, Monday – Friday).

Outside of commercial radio Radio 1’s Nick Grimshaw has not shed any more listeners instead gaining a modest 100,000.

Read our views on the Top 7 RAJAR questions which we’ve answered here.

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