Oct 2020 RadioWorks Blog
While it isn’t beginning to feel a lot like Christmas, this week marks the beginning of the countdown, with only twelve weeks to go until the big day. Put plainly, Christmas is well on its way to becoming one of the most memorable to date. It will likely be a holiday unlike any we’ve ever experienced. Yet, studies show that nearly a quarter of people will start planning for Christmas earlier than usual, as something to look forward to… and with good reason.
Having spent most of 2020 in isolation, many would probably agree that Christmas could be this year’s saving grace. As we enter the golden quarter, preparation and careful consideration will be at the forefront of everything we do, given the circumstances. But caution doesn’t necessarily mean silence.
Let’s not forget that the nation has suffered a great tragedy. Following these turbulent times, people will be longing for uplifting content and turning to their favourite audio companions for that very sentiment. This gives advertisers an incredible opportunity to make an impact. The RadioWorks Group can provide the tools you need to send the right message, through audio, that is packaged in a way that resonates with listeners and that will trigger the right response. If you’re still unsure, here are some key stats.
As the temporary norm evolves, we’ll keep updating you with the latest news and research, and why audio is such an important tool in light of the current climate. For more radio or podcast advertising insight, call a member of the team or get in touch here.
For more industry news and views, visit www.radioworks.co.uk/latest-radio-news/
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