Commercial listening remains strong as digital listening grows – RAJAR Q1 2016

May 2016  
Warning: Invalid argument supplied for foreach() in /home/customer/www/radioworks.co.uk/public_html/wp-content/themes/radioworks/single.php on line 24

Last Thursday, the latest RAJAR figures for Q1 2016 were released. We’ve had a look at all the results and posted the highlights below:  

  • Capital retains the top spot as London’s most popular station with 2.28m listeners, whilst Kiss remains in second place with 2m people tuning in.
  • 47.8million adults listen to radio every week, with 71% of adults listening to commercial radio.
  • Absolute 80s tops the digital-only station race increasing to 1.7m, Kisstory is not far behind, delivering 1.4m listeners and Planet Rock is now at 1.2m listeners.
  • 51.5% of all radio listening in UK households now occurs on a digital platform, ahead of listening on AM/FM (48.5%).
  • Chris Moyles’ second quarter on Radio X London’s breakfast slot saw a -43.3% decrease in weekly listeners compared with the final quarter of 2015; however, it was up 44.1% on last year’s figures. Radio X Network is a new addition to the RAJAR national breakfast stations and so is yet to have any comparable data.

Call us to plan your campaign

0207 907 0670 / 01228 580 380

The RadioWorks Group