RAJAR Q1 2019: Commercial Radio Reach Increases!

May 2019  RadioWorks Blog

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Here are the radio listening headlines from the RAJAR Q1 2019 release. All statistics are for weekly listening unless otherwise stated.

48.9m (89%) adults listen to radio every week, and 66% of adults listen to Commercial Radio.

Commercial Radio is up again and ahead of the BBC for the ninth consecutive quarter, now reaching 36m people every week. The BBC’s figures remain stable this quarter, with a weekly reach of 34m.

Stations

The networked stations have remained strong, posting high listening figures well into the millions.

  • Heart Brand 9.7m
  • Capital Brand 8.2m
  • Hits Brand 6.1m
  • Smooth Brand 5.7m
  • Absolute Radio Network 4.7m
  • Magic Network 4.1m.

Dave Berry and Absolute Breakfast has kept the top spot in the battle of the National Breakfast shows with 2.2m weekly listeners. Virgin Network’s greatly anticipated ‘Chris Evans Breakfast Show’, has started strong with 1m weekly listeners.

Capital’s London Breakfast show with Roman Kemp finishes on a high before going national with 972k weekly listeners. The station still sits at number one in the capital while Tom and Daisy’s Kiss Breakfast Show posts a weekly London reach of 671k.

Similarly, Capital remains the biggest station in London with 1.77m listeners. Magic overtakes Kiss with 1.54m weekly listeners and is now the second biggest station in the city. This is followed closely by Heart as the station reaches 1.52m listeners every week.

Former Key 103, Hits Radio has performed well. The Manchester station is up quarter-on-quarter with 302k weekly listeners.

Digital Listening

Digital listening continues to grow with 66% of adults tuning into Digital Radio (through a DAB, DTV, Online or App) every week.

RAJAR Q1 2019 results report that share of Digital listening is up for the fifth consecutive quarter and has increased to 56.4%, up from 5.5% year-on-year.

Focusing on Commercial Radio, Digital listening share remains stronger than the BBC’s with 59.7% vs 53.9% respectively.

In the Digital-only charts, Kisstory still holds the top commercial spot with 1.8m weekly listeners. 80s music continues to be a popular decade of choice, with Absolute 80’s 1.7m and Heart 80s 1.4m impressive weekly reach figures.

Looking at how we listen, 28% of adults listen to the radio via a mobile phone or tablet once a month. This figure increases to 33% when looking at people aged 15-24.

In an average week, 70% of all adults listen at home, 64% in car (or other modes of transport) and 25% listen at work or elsewhere.

Read here for RAJAR results on more detail


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