Tributes paid to the recently passed Douglas McArthur…
Jul 2019 Radio News
… Marketers look to programmatic audio plus Union Jack Teams up with Edinburgh Festival Fringe
Digital Audio story of the week
Marketers look to programmatic audio
Despite a general scepticism of programmatic audio, 6 in 10 marketers are looking to increase their programmatic audio spend over the next 18 months.
New research from Xavis and Interactive Advertising Europe conducted an online survey of 499 people from buyers and publishers (across 30 markets) between April and May. This report showed that only 15% of buy-side marketers have an assured understanding of programmatic audio, while 30% of marketers on the sell side feel confident with the medium.
Union Jack Teams up with Edinburgh Festival Fringe
National digital radio station Union JACK will be broadcasting a nightly show from the Edinburgh Festival Fringe, giving listeners across the UK the chance to hear interviews and content from some of the greatest comedians and shows at the Fringe. ‘On the Mic’ will also be available to listen to as a podcast.
With over 100 comedians featured, listeners can expect chats with the biggest names in comedy, such as Basil Brush, Steve N Allen, Nick Helm and Simon Munnery, as well as up-and-comers including Rosie Jones, John Hastings, Alun Cochrane and Leicester Mercury Comedian of the Year winner, Jack Gleadow.
Giles Gear, Programme Manager at Union JACK radio, said: “Very few people would be able to take a month out to pop to the Fringe and soak up the incredible comedy. So, through Union JACK radio, we’re bottling the atmosphere of the world’s largest arts festival and bringing some of the very best names in British comedy to our audience, every night from 9pm. With a nightly show, a podcast, and over 100 comedians featuring in the show, no other radio station is as dedicated to bringing the Edinburgh Fringe to their listeners as Union JACK.”