eMarketer UK digital audio listener forecast plus, Podcast Radio expands to UK’s second largest city
Mar 2021 Radio News
How the pandemic affected our UK digital audio listener forecast
Digital audio has undoubtedly benefited from the UK lockdowns. Even with reduced commuting likely eating into their time spent with mobile audio, UK listeners still tuned in to digital audio elsewhere and will continue doing so.
UK digital audio listener numbers will grow beyond our pre-pandemic forecast. Through 2024, each year will see a shade larger increase on the prior year. However, while the 2021 total of 38.7 million will represent a 2.4% uptick on our pre-pandemic forecast, the 2022 figure will only mark a 0.5-percentage-point increase on that rise—39.3 million, up 2.9%.
Podcast Radio expands to UK’s second largest city
Podcast Radio, the UK’s 24/7 station that plays and talks about podcasts, is now on the air in Birmingham, Britain’s second largest city.
As well as Birmingham, Podcast Radio is also heard in London, Surrey, Manchester and Glasgow.
Nimco Ali joins LBC to host new podcast series
Campaigner and social activist Nimco Ali OBE is joining LBC to host a new 10-part podcast series.
As a survivor of FGM, Ali has dedicated her life and work to the end violence against women and girls. Now working as an independent government advisor, Ali is a champion of women’s rights, as well as the safety of women and girls which is dominating the current news agenda.
Jazz FM Sunday changes sees Robbie Vincent return
Jazz FM is to introduce a new look to Sundays that sees a new daytime slot for broadcaster Tony Minvielle and the return of Robbie Vincent to a regular show.
The changes follow the announcement over the weekend by Jeff Young that he is to leave the station after 10 years.
More News
As the temporary norm evolves, we’ll keep updating you with the latest news and research, and why audio is such an important tool in light of the current climate. For more radio or podcast advertising insight, call a member of the team or get in touch here.
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