Nov 2020 Radio News
Hyundai has linked up with Spotify to promote its 2021 Elantra vehicle with an audio and visual digital storytelling experience.
The ‘My City Unlocked’ experience features three emerging artists who take listeners on a virtual tour of their hometowns through a series of podcasts, videos, and annotated playlists. The artists include Miami’s Lauren Jauregui, New York’s Amber Mark, and Los Angeles’ Gryffin.
Maintaining live local news across England will continue to be a core part of the local radio offering in 2025, the BBC’s Head of Local Radio Chris Burns has said.
Speaking in her session at the Radio Academy Festival, Chris gave her vision for local radio five years from now, and talked about how she thinks the BBC will sit alongside commercial and community radio, and how new technology will play a part.
The Coronavirus Radio Ideas Awards have been presented to 13 winners from five continents in a virtual awards show.
The winners, in 13 categories, include Global, BFBS, BBC Radio 1 and BBC Radio 4.
Last week both Marks & Spencer and Walkers made something about how they were using radio this year for their festive campaigns. First look and that doesn’t sound out of the ordinary – lots of brands make use of radio’s remarkable reach at this time of year. However, dig a bit deeper and it turns out radio is not just an add-on to the media mix, but a vital strategic component.
As the temporary norm evolves, we’ll keep updating you with the latest news and research, and why audio is such an important tool in light of the current climate. For more radio or podcast advertising insight, call a member of the team or get in touch here.
For more industry news and views, visit www.radioworks.co.uk/latest-radio-news/
Sign up to the RadioWorks Newsletter and receive the latest radio and digital audio news, insights and trends, plus all-new sponsorship opportunities straight to your inbox.
If you want to find out more about advertising on commercial radio stations or digital audio platforms in the UK or internationally – we can help!
Get in touch here and we’ll talk you through the process and deliver the best audio solution for you.