Jan 2014 Radio News
In particular, we were fond of this quote.
“It’s the most natural form of communication”.
Radio talks to the listener, often alongside the listener with phone-ins and discussion contribution requests. The audience doesn’t feel like they’re being spoken at. Whilst TV emulates conversational aspects with viewers on particular shows, radio is constantly in conversation.
Brands that want to engage their listeners at an intimate level, such as Heinz, choose radio.
Radio is close to listeners, particularly locally. The familiarity with a station, hearing about local events and issues whilst having an association with presenters all contribute to giving the medium an effective communication environment.
It’s great for Heinz, but it can be great for your brand too.