Digital Audio story of the week
Audioboom secures more funding for acquiring content and audiences
Audioboom announced that it has raised £1.5 million in support of its original programming efforts.
The new equity funding stemmed from a subscription of new ordinary shares with a price of 1.3 pence per share. The audio company said it will use the money for upfront fees to secure new and existing podcast content and their audiences.
RAIN
Julie Walters has returned to Classic FM for seven-part radio series.
The series, ‘Turning Points’ commenced last Saturday. The show opened with Walters delving into the history of classical music. Walters celebrates the ‘firsts’ and finest in the genre, taking listeners on a historical classical journey through time.
Radio Today
Asda rebrands in-store radio as ‘Asda Radio’
ASDA has switched the supplier of its in-store radio stations.
Moving from KVH Studios to Mood Media, the station, as a result, has rebranded as ‘Asda Radio’ and hired Magic’s Nick Snaith and Virgin’s Amy Voce as on-air staff.
Radio Today
talkRADIO presenter Penny Smith is joining Scala for a weekly show.