Mar 2013 Radio News
For the first time, users are able to engage with synced content in real-time, whenever and wherever they listen to the station via a digital or mobile platform.
Since launching its ‘Hear It, See It, Share It’ content strategy, KISS has made huge grounds in aligning its content and increasing accessibility across its many touch-points, on and above traditional Radio FM output.
Designed with an HTML 5 responsive layout, optimised for mobiles and tablets, the KISS Player is the latest incarnation of this content strategy, one that also has the ability to filter by the most popular content and target content based on show, day-part and any commercial partnerships available on the station.
For KISS, the player is a vast source of audience intelligence, allowing the station to capture all user activity including muting, pausing and stream disconnects, a leap forward in how KISS are able to audit its playlist and map audience behaviours.
Moving forward, the KISS Player will incorporate the streaming of KISS TV and allow users to share and embed the player across a number of different platforms, spreading the reach of KISS and connecting all of its touch points.
The KISS Player is the first of many steps to align the brand’s digital outputs throughout 2013, with aims to make all KISS platforms fully responsive – designed to resize from online to on-tablet and on-mobile in line with the expectations of an audience who are truly connected and truly mobile.
The launch of the player is a continuation of a six year partnership between KISS FM and Last Exit. This partnership has seen KISS win the NMA Entertainment award for effectiveness as well as the Sony Radio Academy Award for the digital portfolio of properties created for KISS.
Mark Banks, Digital Product Manager of Kiss, said, “This is a big jump forward in connecting the content we have here on KISS and making this content mobile. The new player is another innovative way to reach out and best serve our listeners by allowing them to listen to their favourite KISS shows whenever and wherever they would like.”
Aaron Gilboe, Director of Last Exit, commented, “We are hugely excited about the online media player. It is a great product for KISS listeners, and an excellent platform for advertisers to engage with an incredibly loyal audience. We’re very proud to have been involved in such monumental projects.”
The latest RAJAR figures showed that KISS FM reaches 4.4m listeners, up 2.1% year on year and it remains the largest UK commercial radio station for 15 – 34 year olds.